Marketing & Print

Marketing & Print is your centralized hub for accessing professionally designed marketing materials and facility signage. Your organizational administrator creates and configures design templates that you can customize and export for printing or digital use.

Quick Reference

Where to find it: Main Menu → (locate Marketing & Print in your organization's menu structure)
Who can access: Users with the Marketing & Print module enabled
Purpose: Access, customize, and export marketing materials and facility signage

Overview

What You'll See

The Marketing & Print interface organizes your organization's design assets into folders, making it easy to find the specific template you need. The interface includes multiple tabs for different types of content, and a search feature to quickly locate designs across all folders.

Marketing & Print Overview

Figure 1: Marketing & Print interface showing design folders and filtering options

Interface Tabs

Your Marketing & Print interface may include the following tabs, depending on what your organizational administrator has configured:

Files Tab - The main tab where you browse and access design templates organized in folders. This is where you'll spend most of your time finding and customizing designs.

Exports Tab - View and download all previously generated exports. This acts as your personal library of customized materials you've created.

Additional Tabs (Organization-Specific) - Depending on your organization's configuration, you may see additional tabs such as:

Brand Guidelines - Access your organization's brand standards
Fitout Assets - Facility design resources and spatial planning materials
Video Assets - Video templates and media resources
Asset Manager - Centralized repository for approved marketing assets

Understanding Design Types

Marketing & Print offers two types of designs:

Dynamic Designs - Customizable templates where you can modify text, images, and other elements to personalize the material for your facility. These designs include editable fields (variables) that you can customize while maintaining brand standards.

Static Files - Ready-to-use designs that cannot be modified. These are typically brand assets or materials that must remain consistent across all locations.

How Dynamic Variables Work

Dynamic designs contain variables - placeholders that get automatically filled with information specific to your facility. These variables can come from several sources:

Facility Details - Many variables are automatically populated from your Facility Details page, such as:

Facility name and address
Phone number and email
Operating hours
Social media handles
Brand information

Facility Variables - Additional custom variables that you can configure specifically for use in Marketing & Print designs. These are managed in the Settings / Account → Facility Variables section. See our Facility Variables page for detailed information.

API-Fetched Data - Some variables are dynamically fetched via API when you open a design, ensuring the most current information is always used.

Variable Format - In design templates, variables appear in the format {{VariableName}}. For example:

{{ClubName}} - Your facility name
{{ClubAddress}} - Your facility address
{{ClubPhone}} - Your facility phone number
{{ClubEmail}} - Your facility email address

When you open a dynamic design, these variables are automatically filled with your facility's information. You can then customize any additional text fields the design provides.

Browsing and Finding Designs

Design Organization - Designs are organized into folders by category or purpose. Each folder displays the folder name, design count, and thumbnail previews.

Filtering Options:

File Type: All, Dynamic Design, or Static File
View: Published Designs Only (default) or All Designs (Admin)

Sorting Options:

Date Updated - Most recently modified designs first (default)
File/Folder Name - Alphabetical organization

Search Feature - The search bar searches across all designs and folders in your Marketing & Print library. This is the fastest way to find a specific design when you know its name or topic. Simply type your search term and results appear automatically showing matching folders and individual designs.

Exporting Designs

Once you've selected and configured a design, you're ready to export it for use.

Export Process

Select a design - Click on the design thumbnail to open it
Review auto-filled variables - Check that facility information populated correctly
Configure custom fields - Fill in any additional editable fields (dates, messages, specific text)
Preview the design - Verify all information is correct and fits properly
Click the Export button - Usually labeled "Export," "Download," or "Generate"
Choose export format - Select from available formats (typically PDF, PNG, JPG)
Wait for processing - The system generates your customized file
Download the file - Save to your computer or device

Understanding Export Formats

The available export formats depend on the design type and intended use:

PDF (Most Common)

Print-ready quality with exact dimensions
Professional printing compatible
Best for: Posters, notices, handouts, official documents

PNG

High-quality images with transparency support
Digital display optimized
Best for: Digital signage, website graphics, social media

JPG

Compressed images for smaller file sizes
Universal compatibility
Best for: Email attachments, quick sharing, web use

Export Quality and Specifications

Print Designs:

Typically exported at 300 DPI (dots per inch) for professional print quality
Maintain exact dimensions specified in design details
Use PDF format to preserve vector quality

Digital Designs:

Optimized for screen display
Resolution matches common display sizes
Use PNG for highest quality, JPG for smaller file sizes

Understanding Color Profiles

Dynamic designs in Marketing & Print support different color profiles depending on the intended use. Understanding these profiles ensures your materials look their best whether printed or displayed digitally.

RGB

What it is: Color model used by digital screens (computers, phones, tablets, digital signage)
How it works: Creates colors by combining red, green, and blue light
Color range: Wider range of bright, vibrant colors
When to use: Digital displays, websites, email graphics, social media, digital signage
In Marketing & Print: Used when exporting for digital use (PNG, JPG for screen display)

CMYK

What it is: Color model used by professional printing presses
How it works: Creates colors by combining cyan, magenta, yellow, and black ink
Color range: More limited than RGB, resulting in slightly muted colors
When to use: Professional printing, offset printing, commercial print shops
In Marketing & Print: Used when exporting PDF for printing

Selecting Color Modes and Profiles

When you export a design, you'll see an export dialog with color options:

Color Mode Selection

Choose between RGB (digital) or CMYK (print) color modes
For most printing: Select CMYK
For digital display: Select RGB
The appropriate mode is typically pre-selected based on export format

CMYK Color Profiles (Advanced)

If you're exporting for printing, you'll see multiple CMYK profile options. These are different printing standards optimized for specific regions and printing methods:

Common CMYK Profiles:

Coated FOGRA39 (ISO 12647-2:2004) - European standard for coated paper printing
U.S. Web Coated (SWOP) v2 - United States standard for coated paper web printing
PSO Uncoated ISO12647 (ECI) - European standard for uncoated paper
Japan Color 2001 Coated - Japanese standard for coated paper
Japan Color 2003 Web Coated - Japanese standard for web printing
ISO Coated v2 300% (ECI) - International standard with high ink coverage

Which Profile Should You Use?

For most users:

Use the default profile selected by the system
This works for standard commercial printing in most regions

If your printer requests a specific profile:

Ask your print vendor which profile they prefer
Different regions and printers have preferences:
- Europe - Often use FOGRA39 or ISO Coated profiles
- United States - Often use SWOP profiles
- Japan - Use Japan Color profiles
- Uncoated paper - Use PSO Uncoated profiles

Coated vs. Uncoated Paper:

Coated profiles - For glossy or coated paper stocks
Uncoated profiles - For standard office paper or uncoated stocks
Ask your printer what paper type they're using

How Color Profiles Work in Dynamic Designs

Smart Defaults

Marketing & Print designs are built to handle color profiles intelligently:

Design Creation - Designs are created with colors optimized for both print and digital use
Export Dialog - When you export, you'll see color mode and profile options
Appropriate Defaults - The system pre-selects appropriate settings:
- PDF exports → CMYK color mode with recommended profile
- PNG/JPG exports → RGB color mode for digital display
Brand Colors Protected - Your organization's brand colors are configured to work correctly across all profiles

What This Means for You

For most exports, you can use the default settings without changing anything. The system selects appropriate color modes and profiles based on best practices.

When to customize:

Your print vendor requests a specific CMYK profile
You're printing in a specific region with regional standards
You're using uncoated paper instead of coated paper
You need RGB instead of CMYK for digital printing methods

Why Colors May Look Different

You might notice colors appear slightly different between your screen preview and printed output:

Screen Preview (RGB)

Displays in RGB since you're viewing on a screen
May appear brighter and more vibrant
Shows how digital versions will look

Printed Output (CMYK)

Converts to CMYK when printed
May appear slightly less vibrant
Some bright screen colors cannot be perfectly reproduced with ink

This is normal and expected. Professional designs account for these differences, and your brand colors are configured to look appropriate in both formats.

Working with Print Vendors

When sending designs to professional printers, they may ask about color profiles:

Questions Your Printer Might Ask:

"What color mode is the file?"
- Answer: "CMYK" (for print files)
"Which CMYK profile did you use?"
- Answer: Tell them the specific profile you selected (e.g., "Coated FOGRA39" or "U.S. Web Coated SWOP v2")
- If unsure: "I used the default profile - which profile do you recommend?"
"What resolution is the file?"
- Answer: "300 DPI, print-ready" (Unless your organization admin has uploaded and configured designs in another resolution)
"Is the file print-ready?"
- Answer: "Yes, colors are already converted to CMYK"

Asking Your Printer:

Before exporting, you can ask your printer:

"Which CMYK profile do you prefer?" (they may specify FOGRA39, SWOP, ISO Coated, etc.)
"Are you using coated or uncoated paper?" (helps you choose the right profile)
"Do you have a preferred color profile for your press?"
"Do you need any specific color profile for your region?"

Regional Standards:

Europe - Often prefer FOGRA39 or ISO Coated profiles
United States - Often prefer SWOP profiles
Japan - Use Japan Color profiles
International printing - ISO Coated profiles often work well

If they need RGB instead (rare):

Some digital printing methods use RGB
Export as PNG at high quality
Select RGB color mode in the export dialog

Color matching:

If exact color matching is critical, request a printed proof before the full run
Discuss Pantone color matching if your brand requires it
Remember that every printer and paper type produces slightly different results
Test prints help ensure the CMYK profile matches your printer's output

Working with Dynamic Designs

Configuring Variables

When you open a dynamic design, you'll see:

Auto-Populated Variables - Information automatically filled from your Facility Details and Facility Variables configuration. These appear as completed fields in the design.

Editable Custom Fields - Additional fields you can customize for the specific design (this is configured per design):

Regular text inputs (dates, times, locations)
Custom messages and announcements
Custom images (if the design supports them)

Example: Creating a Facility Notice

When creating a notice about a facility issue:

Open the design - Select "Gym Notice" or similar template
Review auto-filled info - Facility name, address, contact details appear automatically
Add your message - Fill in the custom text field with your specific announcement
Set dates - Add effective date or timeframe for the notice
Preview - Check that all information displays correctly
Export - Generate your customized notice as PDF for printing

The design maintains professional formatting automatically while you focus on the message content.

Variable Tips

Keep text concise - Ensure custom text fits within the design layout

Verify dates - Double-check event dates and timeframes are correct

Review contact info - Confirm auto-populated facility details are current

Check the preview - Always review the full preview before exporting

Viewing Design/Export History

Accessing Your Exports

All your generated exports are saved and accessible in the Exports tab:

Click the "Exports" tab at the top of the Marketing & Print interface
Browse your previously generated materials
Click on any export to download it again
No need to recreate - simply re-download when needed

Why This Matters

The Exports tab serves as your personal library of marketing materials:

Re-download anytime - Need to reprint a previously created design? Simply download it again from your export history.

Share with team members - Multiple people at your facility can access the same file without recreating it.

Review past materials - See what marketing materials you've created and when.

Quick reordering - When you need to reorder printed materials, the file is ready to send to your printer.

Export Storage

Exports are typically stored indefinitely in the Exports tab. However, storage policies may vary by organization. Check with your organizational administrator about your organization's specific retention policy.

Best Practice: Save important exports to your computer or network drive as backup for quick access even without logging into Performance Hub.

Common Scenarios

I Need to Update Facility Information in Designs

If your facility information (address, phone, hours) needs updating:

Update your Facility Details page first
Changes automatically flow to new designs using those variables
Previously exported designs won't update - create new exports as needed

For custom variables you've created, update them in Settings / Account → Facility Variables. See our Facility Variables guide for details.

The Design Doesn't Have a Field I Need

If a design template is missing a variable or field you need:

Check if you can create a User Variable in Facility Variables for facility-specific content
Contact your organizational administrator to request:
- Additional fields be added to the design
- A new design template that includes your required fields
- Guidance on alternative designs that might work

Text Doesn't Fit in the Design

If your custom text is too long for a field:

Options:

Shorten your message while keeping key information
Use abbreviations where appropriate and clear
Request a different design with more space
Split into multiple materials if you have extensive information

Do not: Try to make text smaller or force more text than the field allows - this compromises readability.

Getting Help

For Variable and Design Issues

Facility information incorrect - Update your Facility Details page

Custom variables - See Facility Variables

Design-related questions - Contact your organizational administrator

Technical problems - Contact Performance Hub support through Main Menu → Support & HQ

Requesting New Designs

To request new design templates:

Contact your organizational administrator
Describe what you need (purpose, size, required fields)
Provide examples if helpful
Allow time for design and approval processes

Additional Resources

Facility Variables - Complete guide to understanding, viewing, and customizing facility variables used in dynamic designs.

Tips and Best Practices - Daily usage tips, creating effective materials, print production best practices, and seasonal planning guidance.

Common Questions - Frequently asked questions about accessing designs, customizing templates, exporting files, and troubleshooting common issues.

Marketing & Print streamlines the creation of professional, on-brand materials for your facility. By combining pre-approved templates with automatic facility information and guided customization, it ensures consistency while allowing you the flexibility to communicate effectively with your members.