Google Analytics Integration

Connect your facility's digital presence to Google Analytics for comprehensive insights into visitor behavior, conversion tracking, and performance optimization.

Overview

Performance Hub's Google Analytics integration provides seamless tracking of your website traffic, member engagement, and conversion metrics—all without requiring technical expertise.

Key Features

Automatic Tracking Setup

• One-click Google Analytics integration
• Pre-configured tracking events
• Custom goal setup
• E-commerce tracking for memberships

Real-Time Analytics

• Live visitor count
• Active pages and sessions
• Traffic sources in real-time
• Geographic distribution

Performance Metrics

• Page views and unique visitors
• Bounce rate and session duration
• Conversion funnel analysis
• Revenue attribution

Custom Reporting

• Build custom dashboards
• Schedule automated reports
• Export data for deeper analysis
• Share reports with stakeholders

Setup Guide

Initial Configuration

1. Navigate to Website & Digital Profile → Google Analytics
2. Click Connect Google Analytics
3. Authenticate with your Google account
4. Select your Google Analytics property
5. Confirm tracking code installation
6. Verify data collection (24-48 hours)

Required Permissions

Your Google account needs:

• Read & Analyze permissions
• Edit permission (for goal setup)
• Admin access (for custom dimensions)

Key Metrics

Traffic Overview

• Total Visitors: Unique users visiting your site
• Pageviews: Total number of pages viewed
• Sessions: Individual visit sessions
• Avg Session Duration: Time spent on site per visit

Acquisition Channels

• Organic Search: Traffic from Google/Bing
• Direct: URL direct entry or bookmarks
• Referral: Traffic from other websites
• Social: Social media platforms
• Paid Search: Google Ads campaigns

Behavior Analysis

• Most Visited Pages: Top content by views
• Entry Pages: Where visitors land first
• Exit Pages: Where visitors leave
• Site Search: What members search for

Conversion Tracking

• Goal Completions: Achieved objectives
• Conversion Rate: Percentage of conversions
• Revenue: Membership sales tracking
• Funnel Visualization: Drop-off analysis

Pre-Configured Goals

Membership Signup

Track when visitors complete membership registration:

• Goal Type: Destination
• Completion: /thank-you/membership
• Value: Membership price

Contact Form Submission

Monitor lead generation:

• Goal Type: Event
• Category: Form
• Action: Submit
• Label: Contact Form

Class Booking

Measure class registration success:

• Goal Type: Destination
• Completion: /booking/confirmation
• Value: Class fee

Free Trial Request

Track trial signup interest:

• Goal Type: Event
• Category: Conversion
• Action: Trial Signup

Custom Events

Track specific user interactions:

Button Clicks

// Join Now button clicks
Event Category: CTA
Event Action: Click
Event Label: Join Now Button

Video Engagement

// Facility tour video views
Event Category: Video
Event Action: Play
Event Label: Virtual Tour

Download Tracking

// Class schedule PDF downloads
Event Category: Download
Event Action: PDF
Event Label: Class Schedule

Dashboard Widgets

Quick Overview

• Today's visitors vs yesterday
• Week-over-week growth
• Month-to-date conversions
• Top performing pages

Traffic Sources

• Pie chart of channel distribution
• Trend line of organic growth
• Social media performance
• Paid campaign ROI

Member Journey

• Average path to conversion
• Time to conversion
• Pages per session
• Most common entry points

Reports & Insights

Weekly Performance Report

Automated email every Monday with:

• Traffic summary
• Top converting pages
• Goal completion rates
• Recommended actions

Monthly Analytics Digest

Comprehensive monthly report including:

• Traffic trends and growth
• Conversion funnel analysis
• Content performance
• Seasonal patterns

Custom Reports

Create reports for:

• Marketing campaign performance
• Landing page effectiveness
• Member acquisition costs
• Content engagement

Optimization Tips

Improve Bounce Rate

• Enhance page load speed
• Create compelling headlines
• Add clear calls-to-action
• Use engaging visuals

Increase Session Duration

• Internal linking strategy
• Related content suggestions
• Video content integration
• Interactive elements

Boost Conversions

• Simplify signup forms
• Add trust signals
• Create urgency (limited offers)
• A/B test CTAs

Integration with Other Features

Marketing & Print

• Track campaign performance
• Measure ROI of print materials
• Monitor QR code scans
• Social media traffic

Facility Details

• Most viewed amenities
• Popular class types
• Peak traffic times
• Geographic targeting insights

Advanced Features

Custom Dimensions

Track custom data points:

• Member type (new vs returning)
• Membership tier interested in
• Preferred class category
• Referral source

Segmentation

Create audience segments:

• High-value prospects
• Local vs non-local visitors
• Mobile vs desktop users
• Repeat visitors

Multi-Property Tracking

For multi-location facilities:

• Property rollup views
• Location-specific analysis
• Cross-location comparison
• Consolidated reporting

Privacy & Compliance

GDPR Compliance

• Cookie consent integration
• IP anonymization enabled
• Data retention controls
• Right to be forgotten

Data Security

• Secure data transmission
• No personally identifiable information
• Access control management
• Audit logs

Troubleshooting

Common Issues

No Data Appearing:

• Wait 24-48 hours after setup
• Verify tracking code installation
• Check property ID is correct
• Ensure filters aren't excluding all traffic

Inaccurate Numbers:

• Check for duplicate tracking codes
• Verify time zone settings
• Review filter configuration
• Exclude internal traffic

Goals Not Recording:

• Confirm goal setup matches completion page
• Check event configuration
• Verify goal is active
• Allow 24 hours for data processing

API Access

Access analytics data programmatically:

• Analytics API →
• Export custom reports
• Integrate with BI tools
• Build custom dashboards

Examples

Successful Campaign Tracking

Campaign: Summer Membership Sale
URL Parameter: ?utm_source=facebook&utm_medium=social&utm_campaign=summer2024

Results:
- 1,250 visitors
- 8.5% conversion rate
- 106 new memberships
- $31,800 revenue

Content Performance

Top Performing Pages:
1. Class Schedule - 15,420 views
2. Membership Plans - 8,730 views
3. Personal Training - 5,210 views
4. Amenities Tour - 4,890 views
5. About Us - 3,450 views

Related Features

• Facility Details → - Optimize content based on analytics
• Marketing & Print → - Track campaign performance

Support

Need help with Google Analytics? Contact Support →