Digital Presence

Facility Pages and Links

Your facility has dedicated pages accessible via your organization's website:

Facility Page - Main facility information page with details, hours, photos, and contact information
Example: yourbrand.com/gym/Demo-Location

Links Application Page - Curated links to your facility's resources, social profiles, and booking options
Example: yourbrand.com/links/Demo-Location

Figure 3: Example of real world 'Links' mobile webapp used by UBX Training - Powered by Performance Hub

Landing Pages

Specialized landing pages for marketing campaigns:

Common landing pages: (Configured by your organization's administrator)

• Free trial campaign pages
• Promotional offer pages
• Seasonal campaign pages

Activation: Landing pages can be enabled or disabled independently. Check the box next to a landing page to activate it.

Note: Your organization's administrator configures which landing pages are available, and will need to set them up on their website via the Universal API - If you need a new landing page, contact your administrator.

Custom Fields

Your organizational administrator can create custom fields specific to your organization's needs. These fields appear on this page and are available via the Universal API.

Common custom fields:

• Facility manager name
• Local market information
• Franchise owner details
• Regional compliance data
• Custom business identifiers

If you see custom fields: Your administrator has configured organization-specific data requirements. Contact them for guidance on how to complete these fields.

Social URLs

Links to your facility's social media profiles.

Supported platforms:

• Facebook
• Instagram

Important: Provide only the handle or username, not the full URL.

Correct format:

• Facebook Handle: examplebrand (not https://facebook.com/examplebrand)
• Instagram Handle: examplebrand (not https://instagram.com/examplebrand)

Where these appear:

• Social media buttons on your facility page
• Directory listings (Facebook, Instagram)
• Marketing materials (if designed to include social links)

If left empty: Social media buttons will not display on your facility page.

Digital Profile Configuration

Publish your facility information to major online directories and platforms.

Note: This feature requires configuration by your organizational administrator. Contact them if you need access to Digital Profile Configuration.

What is Digital Profile Configuration

This feature publishes your facility details, photos, and operating hours to major online platforms:

Supported directories:

• Apple Maps
• Google Maps
• Facebook
• Instagram

How it works: Performance Hub automatically syncs your information to these platforms. You configure your details once, and they publish everywhere.

Photos and Images

Upload images that represent your facility across all platforms.

Primary Logo - Your brand or facility logo
Shop Front - Exterior photo of your facility
Cover Image - Hero image for social profiles and directory listings
Additional Listing Images - Gallery photos of your facility interior, equipment, and amenities

Image guidelines:

• High resolution (at least 1200px width recommended)
• Well-lit and professionally composed
• Representative of your facility's current state

Photo publishing behavior:

• Additional Listing Images - Added to existing photos on your profiles
• Cover Image - Replaces existing cover/hero images

Accepted Payment Methods

Select which payment methods your facility accepts. This information appears on directory listings and helps visitors plan their visit.

Common options:

• Visa
• Mastercard
• American Express
• Apple Pay
• Google Pay

Note: These selections are for informational purposes only and are not connected to your Member Management System payment processing.

About the Business

Write a description of your facility that appears across directory listings.

Standard description - Full description for most platforms (no character limit)
Facebook description - Shortened version for Facebook (100 characters maximum)

Writing tips:

• Lead with what makes your facility unique
• Include service types and workout styles
• Mention special features or amenities
• End with a call to action (e.g., "Try us with a free workout")

Auto-Publish Settings

Auto publish changes to Directories - When enabled, changes to your facility details automatically sync to directories within 24-48 hours.

Manual publishing: Disable auto-publish if you want to review changes before syncing. Use the "Push Updates to Directories" button when ready.

Directory Identifier: Reference identifier for your directory sync status (useful when contacting support).

Publishing Timeline

What to expect:

• Immediate: Changes visible in Performance Hub
• Within 24 hours: Most directory updates complete
• Up to 48 hours: Some platforms take longer to reflect changes

Why it takes time:

• Apple Maps reviews changes before publishing
• Google Maps verifies information
• Facebook and Instagram have approval workflows

Custom Tracking Code & Pixels

Add marketing tracking codes and analytics pixels to your facility page.

What are Tracking Codes

Tracking codes (like Facebook Pixel or Google Analytics) help you measure website visitor behavior and advertising campaign effectiveness.

Common tracking codes:

• Facebook Meta Pixel
• Google Analytics
• Conversion tracking pixels
• Retargeting codes

Requirements

Universal API integration required: Custom tracking codes only function if your website is integrated with the Performance Hub Universal API.

Privacy compliance: Users from regions with privacy regulations (such as General Data Protection Regulation) must consent to cookies before tracking codes execute.

Managing Tracking Codes

Adding a code:

1. Click "Add tracking"
2. Name your tracking code
3. Paste the code snippet
4. Save and publish

Published status: Active tracking codes show a "published" indicator.

Execution order: Codes execute in the order they appear in your list. Reorder if needed for specific tracking requirements.

Additional Integrations

Line Chat Integration

Enable Line chat features on your facility page for regions where Line is popular.

When enabled:

• QR code for Line chat displayed on your website
• Line chat button available for visitors

WhatsApp Integration

Enable WhatsApp business messaging on your facility page.

When enabled:

• WhatsApp button displayed on your website
• Visitors can message your facility directly via WhatsApp

Note: Both integrations require Universal API integration to appear on your website.

Best Practices

Completing Your Digital Profile

Complete all sections:

• Partial information creates incomplete directory listings
• Fill out About the Business descriptions
• Upload all photo types (logo, shop front, cover, additional images)
• Select accepted payment methods
• Provide social media handles

Search visibility: Complete directory listings rank better in local search results.

Visitor confidence: Detailed information builds trust and increases visit likelihood.

Description Writing

Standard description:

• Lead with unique value proposition
• Include keywords people search for (boxing, functional fitness, personal training)
• Mention location landmarks for findability
• End with clear call-to-action

Facebook description strategy: Due to 100-character limit:

• Focus on core offering only
• Use concise, impactful language
• Skip detailed descriptions (save for standard description)

Photo Strategy

Update photos regularly:

• Keep your facility photos current
• Outdated photos create visitor expectations that don't match reality

Photo refresh schedule:

• Update shop front photo if exterior changes
• Refresh interior photos annually or after equipment updates
• Add seasonal photos if your facility has distinct seasonal features

Image quality matters:

• Use natural lighting when possible
• Avoid blurry or poorly framed images
• Show your facility at its best (clean, organized, well-lit)
• Include people when possible (creates welcoming atmosphere)

Publishing Strategy

Test before publishing:

• If using manual publishing, review all changes in Performance Hub before pushing to directories

Timing matters:

• Publish facility changes outside peak hours
• Allow 24-48 hours for directory updates to propagate
• Don't expect instant updates on Apple Maps or Google Maps

Monitoring Directory Sync

Check sync status:

• After saving changes, check "Auto publish" status
• Directory Identifier shows your sync reference number
• Use this identifier if contacting support about sync issues

If directories don't update:

1. Check that auto-publish is enabled
2. Verify your organization has Digital Profile Configuration enabled
3. Contact your organizational administrator with your Directory Identifier
4. Allow full 48 hours before escalating

Tracking Code Security

Only add codes you recognize:

• Verify code sources before adding
• Remove unused tracking codes
• Audit tracking codes quarterly

Who should manage tracking:

• Marketing team members
• Facility administrators
• Not general staff

Common Questions

I don't see Digital Profile Configuration - why?

This feature requires configuration by your organizational administrator.

To get access:

1. Contact your organizational administrator
2. Request Digital Profile Configuration enablement
3. Administrator can activate this feature for your organization

Without this feature:

• You can still configure Primary Details, Hours, and Social URLs
• Information won't automatically publish to directories
• Manual directory management would be required

Why don't my social media buttons show on the website?

Possible reasons:

Universal API not integrated:

• Social buttons require Universal API integration
• Check integration status with organizational administrator

Handle incorrect:

• Verify handles are correct (no @ symbol, no URLs)
• Test by visiting https://facebook.com/yourhandle manually

Cache delay:

• Clear browser cache and refresh
• Wait 5-10 minutes for cache clearing

Do tracking codes work without Universal API integration?

No. Custom tracking codes only execute if your website is integrated with the Performance Hub Universal API.

Requirements:

1. Website must be Universal API integrated
2. Tracking code must be properly formatted
3. General Data Protection Regulation regions require cookie consent first

To check integration: Contact your organizational administrator.

How do I know if my directory updates are working?

Check these indicators:

Auto-publish enabled: Toggle should be on

Directory Identifier present: Shows your sync reference number

Recent changes saved: Verify changes saved successfully in Performance Hub

After 24-48 hours: Check one of your directory listings (Apple Maps or Google Maps) to confirm updates appeared

If updates aren't working:

1. Verify Digital Profile Configuration is enabled for your organization
2. Contact organizational administrator with Directory Identifier
3. Provide details about what's not updating

Can I publish to directories without updating my website?

Yes! Digital Profile Configuration works independently from website Universal API integration.

Works without Universal API:

• Publishing to Apple Maps, Google Maps, Facebook, Instagram
• Photo updates to directories
• Hour updates to directories

Requires Universal API:

• Website facility page updates
• Landing page functionality
• Booking forms

What if I need to remove a photo?

Primary Logo, Shop Front, Cover Image:

• Click the image
• Select remove or replace option
• Upload new image or leave empty

Additional Listing Images:

• Click the delete icon on the specific image
• Confirm removal
• Save changes

Note: Photo removal from Performance Hub doesn't immediately remove from all directories. It may take 24-48 hours for all platforms to reflect the change.

Why do colors look different between my screen and printed materials?

This is unrelated to Digital Profile Configuration and is about color profiles in Marketing & Print. See the Marketing & Print documentation for details on RGB vs CMYK color profiles.

How often should I update my About the Business description?

Update when:

• Services or offerings change
• Facility undergoes renovations
• Special programs are added
• Seasonal campaigns launch
• Your value proposition changes

Review schedule:

• Quarterly review recommended
• Update immediately for major changes
• Keep language current and engaging

Related Pages

Primary Details and Location - Facility information and address

Hours and Scheduling - Operating hours and timezone

Back to Overview - Main Facility Details documentation