Primary Details and Location

Primary Details

Core information displayed across your website, marketing materials, and Performance Hub.

Brand Selection

Determines branding, styling, and where your facility appears on your organization's websites.

Important: Brand selection affects:

• Visual theme and colors
• Logo and design elements
• Which parent website displays your facility
• Regional settings and language defaults

Facility Name

Provide only the location or suburb name (e.g., "Lower Manhattan", "Soho", "Downtown").

Naming guidelines:

• Use location identifiers only
• Avoid business type words (e.g., don't include "Gym" or "Fitness")
• Keep it concise and recognizable

This name appears in:

• Website URLs
• Page titles
• Marketing materials
• Digital directories
• Member communications

Primary Location Email

The main email address for your facility.

Where this appears:

• Facility page contact section
• Performance Hub Store order confirmations
• Marketing & Print materials
• Digital directory listings

Best practice: Use a monitored email address that multiple team members can access.

Facility Phone

Primary contact phone number, automatically formatted to international standard.

Automatic formatting: The system converts your phone number to international format (E.164) regardless of how you enter it.

Example: (555) 123-4567 becomes +1 555 123 4567

Facility Identifier and Google Place Identifier

Read-only reference identifiers used for internal systems and integrations.

Facility Identifier - Internal Performance Hub identifier
Google Place Identifier - Links your facility to Google's location database

Use these when:

• Contacting support about your facility
• Setting up integrations
• Troubleshooting directory publishing issues

URL Slug

The web address portion for your facility page. Auto-generated from your facility name, but can be customized.

Example: Facility name "Lower Manhattan" creates slug "lower-manhattan"
Result: yourbrand.com/gym/lower-manhattan

When to customize: Create a more memorable or search-engine-optimized URL if needed (change only if asked by your organization's admin)

Other Associated Emails

Additional email addresses associated with your facility for internal purposes.

What this is for:

• Matching and filtering support tickets
• Internal communication routing
• Historical email address tracking

Not displayed publicly: These emails are for system use only and do not appear on your facility page or marketing materials.

Format: Separate multiple emails with commas

Facility Location

Your facility's physical address and map location.

Address Type

Auto Detect (recommended) - Uses Google address autocomplete to find and validate your location
Manual Input - Enter address components individually if autocomplete doesn't find your exact location

Display Address - The address shown on your website and marketing materials

Map Location

An interactive map displays your facility location with a draggable marker.

Adjusting the marker: If the auto-detected location is slightly off:

1. Click and drag the marker to the correct position
2. The latitude and longitude update automatically
3. Save your changes

Why adjust: Sometimes the system-detected address places the marker on the wrong side of a building or in a parking lot. Moving the marker ensures accurate directions for your visitors.

Note: Moving the marker does not change your display address, only the map position.

Integration with Other Features

Marketing & Print Connection

All information on Primary Details automatically populates Facility Variables used in Marketing & Print dynamic designs.

Automatic population:

• Facility name
• Address
• Phone number
• Email address

When marketing materials look wrong:

1. Check Facility Details first
2. Verify information is current
3. Check Facility Variables page (Settings / Account > Facility Variables)
4. Update Facility Details and save
5. Facility Variables update automatically

Universal API Data

All Primary Details fields are available via the Universal API for website integration.

Available data includes:

• All contact information
• Location coordinates
• URL slug
• Brand association
• All identifiers

Best Practices

Contact Information

Email Address Strategy:

• Use an email address multiple team members can access
• Avoid personal email addresses that may change
• Use facility-specific addresses (e.g., downtown@yourbrand.com)
• Ensure the email is monitored daily

Phone Number Management:

• Use a number that rings at your facility
• Avoid personal cell phones that may change
• Update immediately if number changes
• Test the number periodically by calling it

Address Accuracy

Complete and accurate addresses:

• Include all necessary components (street, city, state, postal code)
• Verify spelling and formatting
• Test the address in mapping services
• Ensure it matches your physical signage

For complex locations:

• Add specific directions in Additional Comments (in Hours section)
• Position the map marker at your actual entrance
• Include building or suite numbers in the address

Regular Maintenance

Weekly:

• Verify email and phone accessibility
• Check for any needed updates

Monthly:

• Review all contact information for accuracy
• Test phone numbers and emails

Quarterly:

• Verify address is still correct
• Check map marker position
• Update any changed information

Common Questions

Can I have multiple phone numbers?

The system supports one primary phone number per facility.

For multiple numbers:

• Choose your main customer-facing number as Primary Phone
• Add other numbers in Additional Comments field if needed (in Hours section)
• Or include in About the Business description (in Digital Presence section)

Why is the map marker in the wrong location?

Sometimes the auto-detected location is slightly off. You can adjust it:

1. Find the map under Facility Location
2. Click and drag the marker to the correct position
3. The coordinates update automatically
4. Save your changes

This doesn't change your address - only the map position.

What if my address doesn't appear in autocomplete?

Switch from "Auto Detect" to "Manual Input":

1. Toggle the Address Type to "Manual Input"
2. Enter your address components individually
3. Manually set the map marker position
4. Save changes

How do Other Associated Emails work?

These are for internal system use only:

Common uses:

• Historical email addresses your facility used
• Alternate domain variations
• Support ticket routing

Example: Your facility used location@oldcompany.com but changed to location@newcompany.com. Add the old email so support tickets sent to the old address still route correctly.

Related Pages

Hours and Scheduling - Configure operating hours and timezone

Digital Presence - Social media, directory publishing, and tracking codes

Back to Overview - Main Facility Details documentation